Window 15. Today’s word is ‘Musikhjälpen‘ which translates as Music Aid.
For the last 14 years, the radio/tv program ‘Musikhjälpen’ has become a traditional part of the lead up to Christmas.
In this program, 3 presenters are locked into a glass ‘cage’ on a city square somewhere in small town Sweden. They are sleep deprived and only allowed to eat liquids.
From the cage, they broadcast radio and tv round the clock for 6 days until they are released.
The program is a fund raising event and people up and down the country request songs and make donations, or carry out fund raising activities. At most, the event has raised a staggering 74,410,363 SEK in 2017.
Every year the theme is different; this year the theme is ‘a world without child labour’.
Throughout the years, many of Sweden’s music and media celebrities have taken on the challenge of incarceration, such as singers Sara Dawn Finer, Daniel Adams-Ray and Linnea Henriksson, and rappers Petter and Timbuktu. This year, singers Oscar Zia and Anis Don Demina are locked in together with tv celebrity Brita Zackari.
The event attracts large crowds, and this year people are encouraged to practice social distance. Last year, at the height of the pandemic, the glass cube was moved inside a warehouse with no general public audience.
The program is based on an original format called Serious Request from Holland and is an amazing display of charity just a couple of weeks before Christmas.