How SD is seducing you

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Standing on the train platform this morning I was confronted by a huge poster from nationalistic party the Sweden Democrats, asking me to vote for them in the approaching election. The poster consisted of men and women, all white, smiling down at me in a welcoming unthreatening manner. ‘SD 2018’ – the simple slogan emblazoned across the poster – intended to show me that those who support SD today are not nazis, criminals, sexists or homophobes (as proven time and time again in the press). On the contrary they are presented as ordinary, happy people who just want a change of government.

As I stood there, I understood how clever SD’s PR and Marketing people are. They have a strong understanding of influencing techniques – and they’re not afraid to use them to seduce the unsuspecting general public.

Psychologist Robert Cialdini is considered the guru of influencing skills. In his ground-breaking book, ‘Influence’, he introduced six key principles on which influence is based. Based on his extensive research, he found that if we apply these principles, we are able to persuade others more easily. Used positively, they can help move us towards agreement with each other, used negatively they can be applied to manipulate and even coerce people into making decisions that might be bad for them.

As I stood on the platform and absorbed SD’s poster, I realised how artfully they are using two of Cialdini’s principles. The principle called ‘Social Proof’ and the principle called ‘Liking’.

Social Proof
This principle relies on people’s sense of “safety in numbers.” If we see that others are doing something, we are more likely to do the same. It somehow feels validated. For example, we’re more likely to work late if others in our team are doing the same, put a tip in a jar if it already contains money, or eat in a restaurant if it’s full of guests. We assume that if lots of other people are doing something, then it must be OK. We’re particularly susceptible to this principle when we’re feeling uncertain, and we’re even more likely to be influenced if the people we see seem to be similar to us. That’s why commercials often use parents to advertise household products and why SD uses smiling, happy Nordic people.

Liking
Cialdini says that we’re more likely to be influenced by people we like. Likability comes in many forms – people might be familiar to us, we might just simply trust them or they might physically look like us. We have an inherent feeling of liking when we see them. Companies that use sales agents from within the community employ this principle with huge success. People are more likely to buy from people like themselves, from friends, and from people they know and respect. Facebook, for example, builds its business model on ‘liking’. SD uses this principle to manipulate us into thinking they are just like us. They think like us. They would never do anything to harm us. We can trust them.

As in previous posts, I am trying to shine a light on how SD is manipulating us, society and the election. They are masters of manipulation – spreading fear and uncertainty in the minds of the susceptible electorate, when in fact Sweden is currently booming and economically very stable. There are problems in society, no doubt, but these are not best solved by giving power to a party that we know is manipulative and devious. Judging by the level of scheming we see when they are trying to gain favour, just imagine how this will escalate if they have power.

A vote for SD is not a vote for a better Sweden.

Do not be duped into falling for the deceit.

You are being manipulated.

Do not be seduced.

 

The dark side of Sweden

Sweden is my spiritual country.

Moving here has shaped me into the person I am today. When I moved here, I fell in love immediately with this modern country in the north. I was impressed by Sweden’s strong belief in equality, democracy, human rights, acceptance and tolerance – and it moulded me. Like Sweden, I believe in an open society where everybody is of equal value and has the right to live how they want. I believe in humanity where people respect each other. I believe in a social contract where we take care of the weaker members of society when they need it, and they take care of me if I need it. For me, this is Sweden. This is what it means to be Swedish. Swedes should be so proud of this legacy.

But is this Sweden still there? 20 years ago, it clearly was. But today? Is this Sweden just a Utopia? Just a distant memory of something good? Is my open Sweden actually shutting down?

Cold winds are sweeping over Europe yet again. Sweden is no exception. The Sweden Democrats – a right wing conservative nationalistic party, dressed in sharp suits, is spreading fear, uncertainty and doubt in the minds of Sweden’s citizens. And they are gaining ground. Approximately 20% of the population now support them.

These 20% are willing to vote for a party that is openly xenophobic and clearly sexist. Members of this party have, in recent memory, stated that gays are animals, that Jews are not Swedes, that women should have their abortion rights restricted. I don’t understand why they think this is ok.

These 20% are willing to vote for a party that have a shaky understanding of Economics, whose budget lacks 30 billion Swedish crowns to cover all of their election promises and who have no policy for the environment – as it’s ‘not that important’. I don’t understand why they think this is an acceptable future for the country.

These 20% buy into the idea that this party is anti-establishment. The ‘gang of four’ men who run the party are former university students who earn salaries in the millions and furnish their homes with designer furniture. They may come from humble backgrounds, as do many Swedes, but today they are elites. I don’t understand why their supporters don’t see this.

These 20% are willing to vote for a party they do not know much about. Nobody knows what their actions will be. Many of their voters are dissatisfied with the current state of Sweden, and they want a change. This may well be justified. However, they are willing to throw everything out, and place their bets on a dark horse. They clearly don’t feel threatened. But they probably should.

Have these 20% always been there? Was the Sweden I moved to just a lie? Was the openness and tolerance just bullshit? Was it just a neat and well-orchestrated fantasy that in fact had fear of foreigners, sexism and homophobia lurking just beneath the surface? Lurking and waiting and ready to leap out. That is a frightening thought.

I don’t believe these 20% are all racists, I really don’t. But they are willing to allow nationalists to take power in Sweden. I don’t believe they’re all stupid. But they are willing to disregard glaring faults in SD’s policies. I do believe many are disenchanted. And they are willing to gamble the safety of their country and fellow citizens just to prove a point. They are willing to literally throw many people to the sharks.

After this article, I expect to be trolled. I often am. These trolls will abuse me, they will tell me to go home yet again and they will say I am a bleeding-heart liberal.

And they are so wrong.

I am already home. Sweden is my home. And my heart is not bleeding, it is breaking.

Please do not vote SD in the coming election.

Sweden you are being manipulated

In the Second World War, one fear that the German soldiers had was being sent to the frontline in Russia which meant certain death. They feared this so much that they would be willing to do anything to avoid it. This fear has become the name of an influencing tactic known as the ‘Russian Front.’ It is a highly manipulative negative tactic that we see being used in Swedish politics today.

To apply the Russian Front tactic, we offer a person something that they will never choose but we dress it up so that it seems more real. We paint a picture of pain, then

offer them the alternative that we really want them to choose.

Example:

There is a job available in Sewage Maintenance, the last guy died. I do hear they’re looking for people in reception though. Should I recommend you?

The Russian Front is the application of a principle called ‘Hurt and Rescue’.

‘Hurting’ means making somebody feel pain of some kind, pointing out what is wrong, making them want to get away from something. ‘Rescuing’ means removing their hurt, saving them from their pains. It creates relief.

With this in mind, think now about what is currently going on in Swedish politics. The extreme right wing nazi party – the NMR – have been very vocal recently. They have been involved in homophobic, racist and sexist attacks. They have received a lot of media attention and harassed, threatened and film documented people from minority groups. The NMR are the Russian Front. They are here to ‘hurt’ us. In contrast to them, the other right wing party, the SD, look more acceptable, although they also have a racist and sexist agenda of hate. But compared to the hurt of the NMR, the SD can appear as the ‘rescue’.

This is very, very dangerous. It is extremely manipulative. It is a well orchestrated trap. It is very strategic, and well planned. Its intention is to force fearful voters into the hands of SD in September’s general election.

The key to not falling into this trap is to see it. To see it for what it is. The fear we are experiencing is not real. It is choreographed. The solution is not SD. Do not allow yourself to be manipulated. Do not vote out of the illusion of fear. This is a high stakes game, and we are pawns. But we do have the power, if we see through the manipulation tactics.

The Russian Front is not real.

SD is not the solution.

Please spread and share this message.

My Sweden-England dilemma

So, yesterday Sweden and England both qualified for the quarter finals in the football World Cup. Now they will meet each other and only one of them can go on to the semis. I’m not much of a football fan, but I do feel that I’m caught in a dilemma. Who do I support – the birth country that raised me or my adopted home country? I am a citizen of both, so that’s not an argument to fall back on.

5 reasons why I should support Sweden:

  • There’s an election this year, and a lot of people are feeling negative, so a win for Sweden is a positive boost for the whole country
  • Zlatan’s not playing so this shows the arrogant SOB that the team is good without him
  • Sweden hasn’t got to the quarters since 1994, if I am correctly informed. So it’s about time. Also, they’ve never won the whole shebang
  • Sweden has semlor cream buns, Jansson’s temptation, mmmmarabou, fried Baltic herring, princesstårta, västerbotten cheese pie and Småland cheesecake
  • It’s good to show the world Sweden’s good at something else other than winning Eurovision

5 reasons why I should support England

  • England invented football. Kind of. Or at least were the first to officially organize it into clubs in the 1800’s.
  • With Brexit approaching, it’s good for England to beat the world
  • England haven’t won the World Cup since 1966, so it’s well overdue
  • England has Branston pickle, trifle, crumpets, fried breakfasts, PG Tips, sticky toffee pudding and cream eggs.
  • England show they’re good at something and not just at making bad choices (Theresa May, Boris Johnson, UKIP etc)

So what a dilemma! Who should I back?

Any thoughts from you would be most helpful. Give me some reasons to support Team Sweden or Team England! You have until Saturday!

The Nobel Prize of SHAME

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In egalitarian Sweden, there is an elitist, powerful, elected-for-life committee called The Swedish Academy. This (royal) Academy is an appointed committee of 18 members whose purpose is to further the ‘purity, strength, and sublimity of the Swedish language.’ To this aim, they are guardians of the Swedish dictionary, and they award many prizes and scholarships to domestic authors. A mostly dusty, bourgeois old bunch, they also are responsible for awarding the prestigious Nobel Prize for Literature every year.

But not this year. Sex and shame has stopped them.

Today, the Academy announced they will not be awarding a 2018 prize. This has only happened 6 times since its beginnings in 1901  – during the world wars and in 1935, when no worthy winner was identified.

On its website, the academy writes ‘The present decision was arrived at in view of the currently diminished Academy and the reduced public confidence in the Academy.”

The ‘reduced confidence’ they are referring to is the rampaging sexual assault scandal that has engulfed the organisation. Several members of the academy have been slandered, scapegoated and forced out, or left at the own volition.

So no prize in literature this year, but most certainly a prize in shame.

It all started last November in regard to the husband of author Katarina Frostenson who is a member of the Academy. Her husband, photographer Jean-Claude Arnault, who ran a cultural project, with funding from the Swedish Academy itself, was accused by 18 women of sexual assault and harassment. Some of this allegedly happened in Academy premises. It has later been suggested that he even groped Sweden’s Crown Princess Victoria at a formal event.  Naturally, Mr Arnault denies the allegations.

This threw the Academy into turmoil. What unfolded in front of us was a drama of betrayal, sexism, power struggle, internal conflict, dishonesty and manipulation. It was like ‘Culture News’ meets ‘Downton Abbey’. Subsequently, a wave of resignations followed, including Ms Frostenson and the head of the academy, Sara Danius.

Today, there are only 11 members in place but the diminished academy requires a quorum of 12 to vote in any new members.

Since its beginning in 1786, the Academy has only ever allowed 9 women to sit in the committee. 9 women! It is clearly yet another example of a white, male-dominated, middle-class organisation. Can it change? Maybe the only way is to rip down this tower and build it up again in a more egalitarian spirit? Surely, the Academy should represent the population in ethnicity and gender at the very least?

The Academy’s slogan is ‘snille och smak’ – which translates as ‘talent and taste’.

Ironic isn’t it, that they are currently demonstrating neither of them.

The Death of a Swedish Icon

Lill-Babs-2015

Today, the news of a death reached the Swedish people. The death of an icon. At the age of 80, popular singer Barbro ‘Lill-Babs’ Svensson passed away. Lill-Babs is little known outside of Sweden, but in Sweden she was an icon, a part of the soundtrack of many Swedes’ lives – she was Sweden. To get a grip on her status in the country, think the UK’s Cilla Black, and France’s France Gall – with that combination of untrained vocals and girl next door sex appeal – and you come part of the way.

When I moved to Sweden over 20 years ago, Lill-Babs was possibly one of the first Swedish celebrities that I got to hear of. She was constantly on the tv, on chat shows, in theatres, in concert halls, in the tabloids, in reality programs, in magazine articles and firmly positioned in the national memory. Her modest origins from a small village in rural Sweden contrasted intriguingly with her show-biz lifestyle, her many love affairs and bankruptcies and her glamorous media-trained daughters. She seemed to balance the ability of staying true to your roots with the bravery of a sexually liberated woman surviving decades in a man’s world. In older days, blonde hair, tanned skin, moist lips, bling and leopard print were her signum, along with her distinctive raspy deep voice. She impacted everybody it seems. Even the King of Sweden announced his condolences today saying he will remember her warmth and exuberance.

I had the pleasure of seeing the ‘Lill-Babs Show’ in 2015, when she was 76 years old. She gave annual dinner shows at the Swedish venue called Playa del Sol on Gran Canaria. As I happened to be there on holiday, I went with some friends to watch her perform. I admit I was a little sceptical going in, but I was blown away. There on the stage stood a woman, slightly ravaged by the years, but with a warmth and a humour that is rarely seen. Her energy and professionalism swept us all away and the crowd went wild – well as wild as they could given the average age was about 70. She sang her classics from the previous 6 decades and told cheeky, saucy jokes to the audience. I felt that I wasn’t just seeing a concert but I was having a thoroughly Swedish experience, somehow immersing myself into Swedish popular history and culture. There, on the stage, was not only a singer but a living legend.

April 3, 2018 Lill-Babs died after a short period of illness. She takes with her a piece of Swedish history, an echo of a Sweden long gone. Her legacy is the openness with which she invited the Swedish people into her life – warts and all. I am sure she will not be easily forgotten and that her voice will be echoing loudly through many a Swedish home this evening.

The top 5 searches about Sweden

When looking at Pinterest for the top searches on Sweden, the following 5 come out on top. Is it old stereotypes still living on?

1) Girls

2) Travel

3) Stockholm

4) Flag

5) Women

An old joke is that Sweden’s best export are its women. They are sent out on missions to bring back fresh blood. Judging by Pinterest, there’s still a strong interest in meeting flag-bearing Swedish girls in Stockholm.