We are in the middle of the Eurovision qualification rounds (known colloquially as ‘Mello’) in Sweden – three weeks in, three weeks to go. This extended selection period occupies every Saturday night for 6 weeks, and results in the song and artist who will represent the country in the big final in Israel.
People gather up and down the country to have ‘Mello’ parties. Social media and traditional media are full of comments about the bad quality of the contestants this year (and every year). People are raging that the wrong songs are voted to move on in the league table.
Nobody, and I mean nobody takes their Eurovision (ESC) more seriously than the Swedes.
But why is that? Here are a few theories:
Brightening up the winter blues. Mello comes during the deepest, darkest, dreariest time of the year. The glittery colourfulness of Mello brightens up February and early March, when nothing much else happens.
Reliving the glory days. ABBA’s legacy is a constant reminder to Swedes that they once reached long-lasting global fame and it all started at ESC. Every year is a hunt for the next big thing, when the international light will shine once more on this little country in the north.
Organized ‘religion‘. Sweden is, relatively speaking, not a religious country. So the human need for organising ourselves into a collective manifests itself in other ways. Hockey and football become a form of organized religion. And ‘Mello’ is another variation on the same theme. Ask Swedes why they like Mello and many use the word ‘folk fest’ – a ‘national party for the people.’
Swedish traditions. Sweden is a country that is good at holding on to traditions – crayfish parties, snaps songs, semla cream buns, Easter trees – to name just a few. Therefore it is easy for this society to absorb, and structure, new traditions. Halloween is now a thing here. So is Valentine’s Day. So Mello becomes another tradition and slots nicely into the national calendar.
Vicarious extrovertism. Swedes are not generally known for being outgoing and extroverted, although there are of course exceptions. This means that Mello becomes so attractive, as it’s an opportunity for Swedes to live vicariously through the ‘crazy’ performers who dance around in sequins and funny outfits. It’s also an opportunity to push your own boundaries and wear a glittery hat or a pink feather boa. And all under organised, acceptable conditions.
Love of music. Because some Swedes actually like the music.
Which theory is most accurate do you think? Do you have another theory?