Sweden’s insatiable appetite for Eurovision

Sweden must be the country that can call itself Eurovision fan number 1.

So insatiable is the thirst for ‘schlager’, as it is called in Swedish, that the journey towards the May 2018 final began today.

Today, it was announced in a live press conference who will be participating in ‘Melodifestivalen’ – the competition to choose Sweden’s representative. So insatiable is the thirst for ‘schlager’ that there are 28 contestants! 28!

According to the papers, the artists are a mixture of ‘new-comers, classic singers, comebacks, former winners, favourites and LGBT surprises!’ Also, oddly, a parody band and a fat tv cook.

So insatiable is Sweden’s thirst for ‘schlager’ that these 28 contestants start competing with each other in February – in 6 live televised competitions! February Saturday nights in Sweden are ruined for the uninitiated.

The weeks leading up to the Eurovision Song Contest are then filled with Eurovision trivia. So insatiable. Interviews with Sweden’s chosen representative, behind the scenes programs and analysis of every single one of the other countries’ songs grace our televisions. Then finally, once we are already saturated, the two semi finals come. God forbid Sweden doesn’t qualify. Then finally, the final comes. And Sweden usually lands somewhere in the top 10. Then comes the analysis.

Finally sometime at the beginning of June, we are released from the jaws of Eurovision. The summer comes and is filled with ‘schlager’ tours and festivals. And in November, it all kicks off again.

That’s life in the insatiable ‘schlager’ country of Sweden.

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