Have you been wondering who votes for Sweden Democrats?

I was at an interesting lecture this week with researchers Kirsti Jylhä, Jens Ryding and Pontus Strimling. They were presenting the results from their research at the Institute of Future Studies into who are the Sweden Democrat’s (SD) voters, why do they vote for SD and where are they from? It’s taken me a while to mentally process and summarise what they said, but here is my take on it.

The research was carried out in the form of questionnaires on several thousand voters. The research tried to look at attitudes, origins, demographics and world views.

Fluid voters

The majority of the SD voters have moved from Socialdemocratic party (S) and conservative Moderates (M). 62% of the supporters are more likely to vote M in the future, if they don’t vote SD.

Critical to immigration

The majority of SD supporters have immigration as their main issue. They are critical of immigration in general and see immigration as a threat to society. Some of the voters, but far from all, have a deeper resentment or dislike for foreigners. The main driver is fear and criticism of a ‘failed’ immigration system. Almost 100% of SD voters believe immigration costs too much. Over 80% believe that immigrants weaken the Swedish culture. Over 90% believe that immigrants are responsible for increased crime rates.

Trust Swedes

The SD voter has a higher level of trust towards other Swedes than to those born outside of Europe with almost 70% saying they would prefer a native Swede as a neighbour rather than a foreigner. This was 19% for S voters and 37% for M voters.

Skeptics

The vast majority of the participants in this research were highly skeptical towards the government and other authorities. They have an innate, higher suspicion of politicians, media and the legal system than M or S voters. They also have a larger tendency to believe in conspiracy theories.

Feeling good

Previous research suggests that supporters of populist parties tend to be dissatisfied and marginalised by society. This research does not support that. Quite the opposite, SD voters are satisfied with their lives and their current situations and they do not perceive their quality of life has been reduced during the last four years. However, a common concern they have is that their standard of living with get worse in the future due to costly changes in society. In comparison to S or M voters, they have a much weaker optimism about the future.

Tolerance and respect not important

In comparison to S and M voters, SD voters tend to think tolerance and respect are not important qualities. In the raising of children, obedience is seen as a more important quality. However, the research could not prove a larger lack of empathy amongst SD voters compared to others.

Lower education

37% of SD voters in the research had a higher education (eg university). Amongst S voters this is 44% and 57% amongst M. The majority of SD voters are working class.

Conservative and authoritarian

SD voters in much higher numbers have a conservative and authoritarian view of society. For example, over 70% think that feminism has gone too far and it is the role of the man to support the family. Over 60% believed that a strong leader is necessary to control unwelcome behaviours in a society.

So, are SD voters stupid, racist and irrational? Judging by this research the answer is no. They are skeptical, critical and fearful.

And they are highly rational. It makes rational sense for them to navigate towards a party that resonates most with their attitudes.

Today is Election Day and soon we will see the result. What will win in Sweden? Will it be skepticism, criticism and fear? Or will it be pragmatism, openness and optimism?

To see the full report, go to http://www.iffs.se and look under publications.

Sweden’s politicians are slut spurting

I know, i know. It sounds gross doesn’t it? ‘Sweden’s politicians are slut spurting.’ However disgusting it might sound, it is exactly what they are doing.

With one week to go to the election, all the parties are in the final throws of their campaigning. In this final week, they try to get their message across by turning the gear up a bit. This final sprint to the finishing line is called a ‘slutspurt’ in Swedish. It’s often used to describe the final hurried days of a sale.

And it’s what they’re all doing.

They’re slut spurting on the tv, in the streets, in the media. It’ll be a relief when it’s all over I expect. That much spurting can’t be good for you.

How SD is seducing you

sd affisch

Standing on the train platform this morning I was confronted by a huge poster from nationalistic party the Sweden Democrats, asking me to vote for them in the approaching election. The poster consisted of men and women, all white, smiling down at me in a welcoming unthreatening manner. ‘SD 2018’ – the simple slogan emblazoned across the poster – intended to show me that those who support SD today are not nazis, criminals, sexists or homophobes (as proven time and time again in the press). On the contrary they are presented as ordinary, happy people who just want a change of government.

As I stood there, I understood how clever SD’s PR and Marketing people are. They have a strong understanding of influencing techniques – and they’re not afraid to use them to seduce the unsuspecting general public.

Psychologist Robert Cialdini is considered the guru of influencing skills. In his ground-breaking book, ‘Influence’, he introduced six key principles on which influence is based. Based on his extensive research, he found that if we apply these principles, we are able to persuade others more easily. Used positively, they can help move us towards agreement with each other, used negatively they can be applied to manipulate and even coerce people into making decisions that might be bad for them.

As I stood on the platform and absorbed SD’s poster, I realised how artfully they are using two of Cialdini’s principles. The principle called ‘Social Proof’ and the principle called ‘Liking’.

Social Proof
This principle relies on people’s sense of “safety in numbers.” If we see that others are doing something, we are more likely to do the same. It somehow feels validated. For example, we’re more likely to work late if others in our team are doing the same, put a tip in a jar if it already contains money, or eat in a restaurant if it’s full of guests. We assume that if lots of other people are doing something, then it must be OK. We’re particularly susceptible to this principle when we’re feeling uncertain, and we’re even more likely to be influenced if the people we see seem to be similar to us. That’s why commercials often use parents to advertise household products and why SD uses smiling, happy Nordic people.

Liking
Cialdini says that we’re more likely to be influenced by people we like. Likability comes in many forms – people might be familiar to us, we might just simply trust them or they might physically look like us. We have an inherent feeling of liking when we see them. Companies that use sales agents from within the community employ this principle with huge success. People are more likely to buy from people like themselves, from friends, and from people they know and respect. Facebook, for example, builds its business model on ‘liking’. SD uses this principle to manipulate us into thinking they are just like us. They think like us. They would never do anything to harm us. We can trust them.

As in previous posts, I am trying to shine a light on how SD is manipulating us, society and the election. They are masters of manipulation – spreading fear and uncertainty in the minds of the susceptible electorate, when in fact Sweden is currently booming and economically very stable. There are problems in society, no doubt, but these are not best solved by giving power to a party that we know is manipulative and devious. Judging by the level of scheming we see when they are trying to gain favour, just imagine how this will escalate if they have power.

A vote for SD is not a vote for a better Sweden.

Do not be duped into falling for the deceit.

You are being manipulated.

Do not be seduced.

 

The dark side of Sweden

Sweden is my spiritual country.

Moving here has shaped me into the person I am today. When I moved here, I fell in love immediately with this modern country in the north. I was impressed by Sweden’s strong belief in equality, democracy, human rights, acceptance and tolerance – and it moulded me. Like Sweden, I believe in an open society where everybody is of equal value and has the right to live how they want. I believe in humanity where people respect each other. I believe in a social contract where we take care of the weaker members of society when they need it, and they take care of me if I need it. For me, this is Sweden. This is what it means to be Swedish. Swedes should be so proud of this legacy.

But is this Sweden still there? 20 years ago, it clearly was. But today? Is this Sweden just a Utopia? Just a distant memory of something good? Is my open Sweden actually shutting down?

Cold winds are sweeping over Europe yet again. Sweden is no exception. The Sweden Democrats – a right wing conservative nationalistic party, dressed in sharp suits, is spreading fear, uncertainty and doubt in the minds of Sweden’s citizens. And they are gaining ground. Approximately 20% of the population now support them.

These 20% are willing to vote for a party that is openly xenophobic and clearly sexist. Members of this party have, in recent memory, stated that gays are animals, that Jews are not Swedes, that women should have their abortion rights restricted. I don’t understand why they think this is ok.

These 20% are willing to vote for a party that have a shaky understanding of Economics, whose budget lacks 30 billion Swedish crowns to cover all of their election promises and who have no policy for the environment – as it’s ‘not that important’. I don’t understand why they think this is an acceptable future for the country.

These 20% buy into the idea that this party is anti-establishment. The ‘gang of four’ men who run the party are former university students who earn salaries in the millions and furnish their homes with designer furniture. They may come from humble backgrounds, as do many Swedes, but today they are elites. I don’t understand why their supporters don’t see this.

These 20% are willing to vote for a party they do not know much about. Nobody knows what their actions will be. Many of their voters are dissatisfied with the current state of Sweden, and they want a change. This may well be justified. However, they are willing to throw everything out, and place their bets on a dark horse. They clearly don’t feel threatened. But they probably should.

Have these 20% always been there? Was the Sweden I moved to just a lie? Was the openness and tolerance just bullshit? Was it just a neat and well-orchestrated fantasy that in fact had fear of foreigners, sexism and homophobia lurking just beneath the surface? Lurking and waiting and ready to leap out. That is a frightening thought.

I don’t believe these 20% are all racists, I really don’t. But they are willing to allow nationalists to take power in Sweden. I don’t believe they’re all stupid. But they are willing to disregard glaring faults in SD’s policies. I do believe many are disenchanted. And they are willing to gamble the safety of their country and fellow citizens just to prove a point. They are willing to literally throw many people to the sharks.

After this article, I expect to be trolled. I often am. These trolls will abuse me, they will tell me to go home yet again and they will say I am a bleeding-heart liberal.

And they are so wrong.

I am already home. Sweden is my home. And my heart is not bleeding, it is breaking.

Please do not vote SD in the coming election.

Swedish election language – val*****

Valspecial

Currently there’s a lot of election campaigning going on in Sweden. In a couple of weeks, Swedes will decide who they would like to have in their government. It’s a bit of a nail-biter as the established parties are waning in popularity and the far-right populist party is gaining ground. Time will tell how the public votes. But in the meantime, let’s have a little lesson in Swedish election language. The Swedish word for election is ‘val’, which also means choice and also means whale. The word ‘val’ appears in front of lots of words in election times. Here are a selection of my personal favourites that I’ve spotted in the media:

  • Valbråk – ‘election fight’ – some kind of conflict that arises in association with an election. It can be connected to posters or pamphlets or anything that gets people agitated, often by making populistic ‘vallöfte’
  • Valfläsk – ‘election pork’ – a weird one, describing the hyperbole, the bullshit and the exaggerated claims made at the time of elections
  • Valfusk – ‘election cheating’ – used to describe corruption in relation to an election
  • Vallöfte – ‘election promise’ – what the party promises, and more often than not fails to deliver
  • Valstuga – ‘election cottage’ – small wooden houses on a public square where representatives from each party stand and represent their policies
  • Valspurt – ‘election spurt’ – nothing saucy, but rather a word to describe the escalating final run up to voting day
  • Valchock – ‘election shock’ – an unexpected result, rather like Brexit or Trump and perhaps what we are heading for in Sweden in a couple of weeks’ time.

 

Do you have any other any other election words that particularly amuse you?

 

 

 

 

Sweden you are being manipulated

In the Second World War, one fear that the German soldiers had was being sent to the frontline in Russia which meant certain death. They feared this so much that they would be willing to do anything to avoid it. This fear has become the name of an influencing tactic known as the ‘Russian Front.’ It is a highly manipulative negative tactic that we see being used in Swedish politics today.

To apply the Russian Front tactic, we offer a person something that they will never choose but we dress it up so that it seems more real. We paint a picture of pain, then

offer them the alternative that we really want them to choose.

Example:

There is a job available in Sewage Maintenance, the last guy died. I do hear they’re looking for people in reception though. Should I recommend you?

The Russian Front is the application of a principle called ‘Hurt and Rescue’.

‘Hurting’ means making somebody feel pain of some kind, pointing out what is wrong, making them want to get away from something. ‘Rescuing’ means removing their hurt, saving them from their pains. It creates relief.

With this in mind, think now about what is currently going on in Swedish politics. The extreme right wing nazi party – the NMR – have been very vocal recently. They have been involved in homophobic, racist and sexist attacks. They have received a lot of media attention and harassed, threatened and film documented people from minority groups. The NMR are the Russian Front. They are here to ‘hurt’ us. In contrast to them, the other right wing party, the SD, look more acceptable, although they also have a racist and sexist agenda of hate. But compared to the hurt of the NMR, the SD can appear as the ‘rescue’.

This is very, very dangerous. It is extremely manipulative. It is a well orchestrated trap. It is very strategic, and well planned. Its intention is to force fearful voters into the hands of SD in September’s general election.

The key to not falling into this trap is to see it. To see it for what it is. The fear we are experiencing is not real. It is choreographed. The solution is not SD. Do not allow yourself to be manipulated. Do not vote out of the illusion of fear. This is a high stakes game, and we are pawns. But we do have the power, if we see through the manipulation tactics.

The Russian Front is not real.

SD is not the solution.

Please spread and share this message.

My privileged Swedish bubble

I live a very privileged life in Sweden. I know it. I have a great job, a decent income, I own my flat in Stockholm’s trendiest inner-city area, I travel, I eat out at restaurants, I consume. I’m happily married, we have lots of friends, a BMW, trips to the theatre and to dinner parties. We have a country house. Everything’s smooth. Even at the A&E on Sunday after I sprained my ankle, I was in and out in less than 2 hours. Sweden has made this lifestyle possible for me, and many others. But it’s a privileged bubble we live in. We’re not confronted by the poverty in the suburbs, by the substance abuse in families. We don’t witness the children who fall out of the system because they happen to be born in a certain area, to certain parents. Our children are well-groomed, well-fed and well educated. We don’t see the horrors in old people’s homes, nor do we have to scrape together every last krona just to put food on the table because we’re sick, or injured or unable to find work. But this exists in Sweden. From our little bubble we just don’t see it. But it’s there. There are widening gaps in Swedish society between the old and the young, the rich and the poor, the educated and the uneducated, the sick and the healthy, the urban and the suburban, the always beens and the newly arrived. And the uncomfortable truth is the wider these gaps become, the more stretched our bubble becomes. And one day this bubble will explode.

Voting in an election is our democratic right. The dilemma is how we vote. Do we vote for what is good for ourselves or for what is good for our society? Do we protect ourselves or do we lift our eyes and look out of our bubble and see that what benefits society in the long run benefits all of us?

On Sunday, we make that choice.