Have you been wondering who votes for Sweden Democrats?

I was at an interesting lecture this week with researchers Kirsti Jylhä, Jens Ryding and Pontus Strimling. They were presenting the results from their research at the Institute of Future Studies into who are the Sweden Democrat’s (SD) voters, why do they vote for SD and where are they from? It’s taken me a while to mentally process and summarise what they said, but here is my take on it.

The research was carried out in the form of questionnaires on several thousand voters. The research tried to look at attitudes, origins, demographics and world views.

Fluid voters

The majority of the SD voters have moved from Socialdemocratic party (S) and conservative Moderates (M). 62% of the supporters are more likely to vote M in the future, if they don’t vote SD.

Critical to immigration

The majority of SD supporters have immigration as their main issue. They are critical of immigration in general and see immigration as a threat to society. Some of the voters, but far from all, have a deeper resentment or dislike for foreigners. The main driver is fear and criticism of a ‘failed’ immigration system. Almost 100% of SD voters believe immigration costs too much. Over 80% believe that immigrants weaken the Swedish culture. Over 90% believe that immigrants are responsible for increased crime rates.

Trust Swedes

The SD voter has a higher level of trust towards other Swedes than to those born outside of Europe with almost 70% saying they would prefer a native Swede as a neighbour rather than a foreigner. This was 19% for S voters and 37% for M voters.

Skeptics

The vast majority of the participants in this research were highly skeptical towards the government and other authorities. They have an innate, higher suspicion of politicians, media and the legal system than M or S voters. They also have a larger tendency to believe in conspiracy theories.

Feeling good

Previous research suggests that supporters of populist parties tend to be dissatisfied and marginalised by society. This research does not support that. Quite the opposite, SD voters are satisfied with their lives and their current situations and they do not perceive their quality of life has been reduced during the last four years. However, a common concern they have is that their standard of living with get worse in the future due to costly changes in society. In comparison to S or M voters, they have a much weaker optimism about the future.

Tolerance and respect not important

In comparison to S and M voters, SD voters tend to think tolerance and respect are not important qualities. In the raising of children, obedience is seen as a more important quality. However, the research could not prove a larger lack of empathy amongst SD voters compared to others.

Lower education

37% of SD voters in the research had a higher education (eg university). Amongst S voters this is 44% and 57% amongst M. The majority of SD voters are working class.

Conservative and authoritarian

SD voters in much higher numbers have a conservative and authoritarian view of society. For example, over 70% think that feminism has gone too far and it is the role of the man to support the family. Over 60% believed that a strong leader is necessary to control unwelcome behaviours in a society.

So, are SD voters stupid, racist and irrational? Judging by this research the answer is no. They are skeptical, critical and fearful.

And they are highly rational. It makes rational sense for them to navigate towards a party that resonates most with their attitudes.

Today is Election Day and soon we will see the result. What will win in Sweden? Will it be skepticism, criticism and fear? Or will it be pragmatism, openness and optimism?

To see the full report, go to http://www.iffs.se and look under publications.

Sweden you are being manipulated

In the Second World War, one fear that the German soldiers had was being sent to the frontline in Russia which meant certain death. They feared this so much that they would be willing to do anything to avoid it. This fear has become the name of an influencing tactic known as the ‘Russian Front.’ It is a highly manipulative negative tactic that we see being used in Swedish politics today.

To apply the Russian Front tactic, we offer a person something that they will never choose but we dress it up so that it seems more real. We paint a picture of pain, then

offer them the alternative that we really want them to choose.

Example:

There is a job available in Sewage Maintenance, the last guy died. I do hear they’re looking for people in reception though. Should I recommend you?

The Russian Front is the application of a principle called ‘Hurt and Rescue’.

‘Hurting’ means making somebody feel pain of some kind, pointing out what is wrong, making them want to get away from something. ‘Rescuing’ means removing their hurt, saving them from their pains. It creates relief.

With this in mind, think now about what is currently going on in Swedish politics. The extreme right wing nazi party – the NMR – have been very vocal recently. They have been involved in homophobic, racist and sexist attacks. They have received a lot of media attention and harassed, threatened and film documented people from minority groups. The NMR are the Russian Front. They are here to ‘hurt’ us. In contrast to them, the other right wing party, the SD, look more acceptable, although they also have a racist and sexist agenda of hate. But compared to the hurt of the NMR, the SD can appear as the ‘rescue’.

This is very, very dangerous. It is extremely manipulative. It is a well orchestrated trap. It is very strategic, and well planned. Its intention is to force fearful voters into the hands of SD in September’s general election.

The key to not falling into this trap is to see it. To see it for what it is. The fear we are experiencing is not real. It is choreographed. The solution is not SD. Do not allow yourself to be manipulated. Do not vote out of the illusion of fear. This is a high stakes game, and we are pawns. But we do have the power, if we see through the manipulation tactics.

The Russian Front is not real.

SD is not the solution.

Please spread and share this message.