Culture – Page 56 – Watching the Swedes

‘Vobba’ – a brand new Swedish complaint

Posted on February 17, 2014February 17, 2014 by Neil Shipley's watching the Swedes

Perspectives-taking is one of the most important skills required for working in an multicultural environment. Anybody who’s travelled abroad knows that a new perspective is often one of the main impressions we receive. This is especially true if we travel to countries that are culturally and economically different from ours. In the context of the other society, we gain perspective on our own.

Yesterday, I returned from a trip to Thailand and Cambodia and was left, as often, with a humbling feeling. Cambodia is a dirt poor country, as yet not destroyed by tourism. The countryside, the cities and the people, raped by their recent history, are warm and humane and welcome us with open arms. Homelessness is rife, unemployment and sikness prevail. There, they really have a lot to complain about, and I’m sure at times they probably do.

Transport to Sweden, Monday morning, breakfast television. As I sat there this morning and watched the local news to catch up on latest happenings, I learned a new Swedish word. And this Swedish word reminded me of the importance of having perspective – ‘Vobba’.

‘Vobba’ is a combination of two Swedish words – ‘Jobba’, which means to work and ‘Vabba’ which means to be at home with a sick child and therefore free from work. In Sweden, parents receive support from the government to ‘Vabba.’

This new word ‘Vobba’ refers to parents who are home with their sick child but, thanks to technology, they also do a little work while at home, such as check emails or speak on the phone.

According to the report on the news this morning, one third of parents who have to ‘vobba’ feel stressed, and invaded, by it and find it impossible to balance their home and work lives with their sick child.

What a problem! Oh dear me! I really don’t know how they cope! Not only are they paid to be at home by the tax payer, and their child is probably asleep in bed, but it’s really hard work to check a few emails on a smart phone while they’re having a cup of coffee.

Really??? Get some perspective!

In countries like Cambodia, where daily survival is a struggle, they would be shocked by this new Swedish stress factor.

So, I am asking all of us to get some perspective on this issue and on all those other issues and compaints that we have. In the greater scheme of things, how important are they?

Instead of focusing on what is stressful, invasive or unfair, let’s focus on the positive! Sweden is a great country where parents get to be home with their sick child and are not forced to take a day’s holiday or leave the child with an unknown baby-sitter or force the sick child to go to school. That is fantastic!

Let’s focus on that instead and remember most people around the world don’t have it anywhere near as good as we do.

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A theory about Stockholmers

Posted on January 24, 2014 by Neil Shipley's watching the Swedes

It happened again today. And, actually, it has happened once too often.

When I approached my office building this morning, there was a small group of people speaking Swedish standing outside in the cold. They couldn’t get into the building. As I have a pass card, I knew I could let them in. So, I smiled, and I said ‘I can let you in to the warmth’. There was no reaction, apart from a little wry smile. Swiping my card, I let them into the building and turned to look at them. Not one of them acknowledged what I’d done and said ‘Thank you.‘

This might seem like a small thing, but it happens all the time to me. I hold a door open for somebody. I get no ‘thank you’. I let somebody go on the bus before me. Nothing. Soembody bumps into me. And I apologise!

Why is this the case? Why do many Stockholmers not acknowledge or thank each other. It isn’t that they don’t see each other. Is it that they don’t care?

An interesting fact is that the vast majority of people in Stockholm come from somewhere else in Sweden. They have migrated from smaller towns and villages to seek work, love and excitement in the capital. My experience of being in towns outside Stockholm is that people are friendly, polite and acknowledging of each other. So what happens to these people when they move to the city?

I have a theory. I think that many Stockholmers who have migrated into the city have a perception of what a city should be. They seem to think a city should be fast-paced, tough, individualistic and unfriendly. That people should push themselves forward, and through, other people. That connecting with a stranger in a public place with eye contact, a small remark or a thank you does not belong in a capital city. I think that they are playing pseudo cosmopolitans.

In my opinion, this attitude is shamefully misguided. Citizens of much larger cities, such as New York or London, still find time to small talk, for politeness and to say sorry or thank you to each other. Try bumping into somebody in New York and not apologise. The price of impoliteness is sometimes harsh.

And the solution is easy. Say ‘thank you’ to the next person who does something for you today.

Really, it’s not that difficult.

Sweden, it’s time for ‘fredagsmys’

Posted on January 17, 2014 by Neil Shipley's watching the Swedes

Soon it’s the weekend! A collective sigh of relief falls over the Swedish population, at least those who are not forced to work Saturdays and Sundays of course.

A weekend means relaxation and family time. It means late nights and parties. It means sports activities with the kids. It means sleeps-in and late breakfasts. It means cultural activities. It means computer game or TV series marathons. It means sledging and skating, drinking hot rose-hip soup.

Weekends mean so many different things to different people.

And it means a very Swedish concept: Fredagsmys

‘Fredagsmys’ loosely translated as ‘Friday Cosying’, is a modern ritual in Sweden. It is when friends and families gather together to mark the end of the working week and get ready for the approaching week. Traditions are different depending on if children are involved but one common denominator seems to be that food is easy and quick to make. Friday night is a big taco and pizza night in other words.

Gathering around food for cosy family evenings has a long tradition in Sweden. In the 1800’s and 1900’s something called ‘Söndagsfrid’ (Sunday peace) was popular. Then in the 1970’s ‘kvällsgott’ (Evening Goodies) became a concept.

The concept ‘fredagsmys’ became popularised in a high-profile advertising campaign for crisps. With the perky slogan ”Now it’s the end of the week, it’s time for Friday cosying”, (really, it’s perky in Swedish), they captured the Swedish market and encouraged the consumer to devour potato chips on Friday nights.

So how does your Friday night look? What kind of cosying are you planning?

Do you see the horse?

Posted on January 10, 2014 by Neil Shipley's watching the Swedes

Much intercultural understanding arises from misinterpretation and misconception. We tend to think our perceptions of something are correct, when often they can be very wrong. What we see usually isn’t the whole picture.

In a cultural situation, simple situations such as how much eye contact we give people when we talk, how close we stand to somebody when we communicate and what kind of gestures we use are all examples of things that can easily lead to misinterpretation. I remember when I moved to Sweden and some of the misperceptions I had because I didn’t understand the whole picture. I remember, for instance, thinking Swedes were unfeeling, purely based on the lask of emotional response and the more reserved body language than I was used to. I was wrong. Just because a person doesn’t gesticulate or emphasize when they speak does not mean they feel any less.

The road to cultural sensitivity is paved with misunderstanding, misinterpretation and false perception. One key is to suspend judgement about another person or a specific situation and instead try to see the larger context. To ask ourselves why might this have happened? What are all the possible interpretations?

Look at it from another angle, who knows what might emerge. Just like in the visual above…so, do you see the horse?

Are Swedes always off work?

Posted on January 7, 2014 by Neil Shipley's watching the Swedes

‘Swedes never work, they’re always on holiday’

This is a frequent comment I hear when I work internationally. Colleagues and sometimes customers abroad, are irritated by the fact that they can’t get in touch with Swedes from, for example, the end of June to the second week of August. Sweden seems to be shut down! ‘Swedes never work, and are also lazy’ – they say.

I, of course, defend Sweden’s holiday structure by emphasizing that people work longer hours in the winter to compensate for shorter hours in the summer time. Or that the winters are so long here, it’s only natural that people want to be off work during the warmest, brightest time of the year. Or that thanks to advances in technology, Swedish employees are often still accessible though they might not be at the actual workplace. Or I even try the argument that Sweden has a healthy work-life balance.

These arguments however often fall on stony ground and I am often disbelieved. People shrug their shoulders, shake their heads and roll their eyes. From their perspective, Swedes are spoiled.

I try to encourage cultural understanding, I really do. But sometimes it’s not that easy. For example, situations like this Christmas and New Year don’t help me to be more persuasive. While most Americans got 3 days off work and many Brits got 5 days of work, Swedes frolicked in the free time they were able to access. This festive period was commonly referred to as an ’employees’ Christmas’ meaning it was good for the employees and not for the employers. Many Swedes (and me too) are back to work for the first time today, and have been free since the 23rd December 2013. That makes a total of 12 days off work – 16 days if you also count the weekends.

You see Swedes don’t only take the national holidays off – they also take off the ‘Eve’. So although ‘Christmas Eve’ and ‘Midsummer’s Eve’ are technically not national holidays, they are celebrated as though they are. And then it’s also considered a right to be able to take off a half a day before the ‘Eve’ just in order to get ready for the approaching celebrations. If a national holiday falls on a Thursday or a Tuesday then there’s also something called a ‘Bridge day’. It’s not officially a holiday but most people take it off because there’s no point in going in to work for just one day is there? This Christmas season had a couple of bridge days in it to pad out the time taken off work and required only a little bit of personal holiday leave to be taken.

So the question becomes are Swedes happy that they got 16 days off work? I think most are. But on social media, in the office and on public transport, others complain that it wasn’t long enough, that they’re exhausted or that they need a break.

Mmm, maybe there’s something in the perception of the spoiled Swede?

Origins of FIKA

Posted on January 2, 2014January 2, 2014 by Neil Shipley's watching the Swedes

Interesting description of the origins of the Swedish word for drinking a cup of coffee – ‘fika’.

In the 1800’s it was weirdly fashionable to invert words. For example, ‘gata’ might have become ‘agat’ or ‘roligt’ might have become ‘igtrol’.

The slang word for coffee at that time was kaffi.

And when this is inverted, it becomes ……. FIKA!!

IKEA – part of the problem or the solution?

Posted on November 21, 2013 by Neil Shipley's watching the Swedes

IKEA, the ultimate representative of Swedishness abroad, is currently in hot water. In their customer magazine, IKEA LIVE, they often present articles on people, the reason being to inspire and motivate their members to shop. The idea is that readers don’t just buy a piece of furniture, they buy a ‘Lifestyle’. In 26 countries, the latest IKEA magazine portrays a lesbian couple, Clara and Kirsty, in their home. In terms of representing the Swedish values of equality and tolerance, so far so good.

However, this report on Clara and Kirsty has been removed from the IKEA magazine that is circulated in Russia. IKEA defend their action by stating that they do not want to break the Russian anti-gay propaganda law, a law that has been criticised by the UN for breaking international Human Rights laws. IKEA also says ‘our job is to sell furniture in Russia’.

Many voices, including mine, have been raised in criticism of this action.

Who is it who can take a stand against discriminatory laws?
Who is it who can protect human rights?
Who is it who can lead by example?

In this economically-driven globalized world, it is the large, international corporations who can! IKEA can! If they wanted to. They are concerned that breaking the law may get them sued. I wonder how likely that actually is and even if being sued led to them being forced to remove the article portraying gay lifestyle, that in itself would be taking a stand.

But here is the real twist. Just because IKEA is Swedish do we expect them to represent Swedish values in general? Respect. Honesty. Egalitarianism. Solidarity. The bottom line is that IKEA is a business run purely for profit. Their job is to earn money for their shareholders by ‘selling furniture in Russia’. And, however cynical that may be, are we really surprised at their behaviour?

IKEA like many companies have a policy for Corporate Social Responsibility (CSR). In the light of these latest actions, their policy is a mockery:

‘The IKEA vision is to create a better everyday life for the many people. This includes doing what we can to help create a world where we take better care of the environment, the earth’s resources, and each other. We know this continuous improvement is a never-ending job, and that we are sometimes part of the problem. But we work hard to be part of the solution’.

Clearly in this case, IKEA is part of the problem. I would like to understand what they are doing to be a part of the solution.

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Do we have to respect other cultures?

Posted on November 18, 2013 by Neil Shipley's watching the Swedes

Somebody wrote the following question on Facebook today – ‘to what degree do I have to respect other cultures?’ and it got me thinking.

Since I work with diversity and intercultural competence, you would think my answer would be clear for me – a resounding ‘YES!’ but it’s actually not that straightforward. I think, in fact, the answer depends on what we mean by ‘respect’. If by respect, we mean to accept and acknowledge that other cultures exist within the boundaries of what seems good and right to them, then the answer is ‘yes!’ If disrespect comes from an ethocentric perspective, a sentiment of right/wrong, good/bad, then I don’t think that’s ok. The ethnocentric always thinks their way is best and that other perspectives, or world views, are in some way faulty. This borders on the racist. So how can we balance the acceptance of other cultures with the discomfort we experience when reading or witnessing actions that are unacceptable to us?

It’s not easy but I think that we should accept other cultures, and that we should genuinely repect there are many different ways to view and to be in this world. But, that in no way means that I have to like everything that others do, especially if it compromises what I value or what I perceive as ethical. Intercultural competence is about accepting differences but also about being authentic in your own cultural beliefs without being xenophobic.

So let’s not mix up respect and liking. In my mind, they’re two different things.

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The top 5 most disgusting Swedish foods

Posted on November 8, 2013November 8, 2013 by Neil Shipley's watching the Swedes

Swedish cuisine in later years has acheived critical aclaim and is considered trendy, healthy and modern by many foodies around the world. But, like every kitchen, the Swedish kitchen has some real humdingers lurking behind the trendy facade of smoked slmon, creme fraiche and fresh dill. Here, in reverse order, is my list of the 5 most revolting foods that Sweden has produced. Yuck!!

5: Messmör – Soft whey butter

Translated as soft whey butter, this disgusting sandwich topping and comes in two delightful choices: goat milk-based and cow milk-based. Whey is pressed out from cheese and then boiled until it caramlises and gets an unappetising brown colour. It looks nasty and tastes revolting.

4. Blodsoppa – Blood soup

Blood soup is a soup made of stock and goose blood which is thickened and flavoured with syrup, wine, cognac, vinegar, cloves, ginger and pepper. It is traditionally eaten with a roast goose dinner and it dates back to the Renaissance period. Historically, probably it was a useful source of iron, but in modern Sweden it just feels babaric and, well a little vampire-like. Maybe this is how Swedes get through the long, dark nights without biting each other’s necks?

3. Palt – Potato and pork dumplings

Palt is a kind of gross potato dumpling stuffed with boiled pork. The dumpling is boiled in very salty water. It is normally eaten with butter and lingonberry jam and Swedes drink milk when they eat it just in case it doesn’t already slink down the throat. It is similar to another dish that Swedes eat called ‘body cakes’ which are just as nasty as they sound.

2. Surströmming – fermented Baltic herring

This offensive dish consists of herring that is caught just prior to spawning and packed into a tin of brine to ferment. The fermentation starts from an enzyme in the spine of the fish, together with bacteria. Hydrogen sulphide is produced in the tin. Sounds appetizing? The salt in the brine allows the bacteria responsible for rotting to thrive. This bacteria prospers and decomposes the fish, making it sour. When the tin is opened, the contents release a strong and sometimes overwhelming odour which smells like human excrement. The dish is ordinarily eaten outdoors as the reek will fill out an entire building if eaten indoors. The fish is usually eaten on crispbread, or rolled in thin bread, with potatoes and sour cream. This way of preparing food was historically a process of preserving food in order to survive through the winter. But in modern-day Sweden, it is so unnecessary – now we have fridges!!!

1. Lutfisk – Sodium Hydroxide fish

Imagine your mouth full of jelly. Wobbly, quivering jelly. Now add a creamy sauce to that consistency. Slush it round in the mouth. Now add the flavour of fish! And there you have it! Lutfisk! This revolting food is a dish consisting of dried whitefish prepared with lye (deadly sodium hydroxide) and a sequence of particular treatments. The first treatment is to soak the dried stockfish in cold water for five to six days. The saturated stockfish is then soaked in cold water and lye for an additional two days. The fish swells during this soaking, and produces a jelly-like consistency. When this treatment is finished, the fish (saturated with lye) is caustic and therefore poisonous. To make the fish edible, a final treatment of yet another four to six days of soaking in cold water is needed. Eventually, the lutfisk is ready to be boiled and then served with a creamy spiced white sauce and potatoes. This has to be the most vile thing I have ever eaten, it is truly repugnant. The good news is however that Lutfisk is a Christmas dish, so it only ever gets dumped infront of you once a year! Thank Santa for small mercies!

The illusion of the collective Swede

Posted on November 5, 2013November 5, 2013 by Neil Shipley's watching the Swedes

Is the notion of the collective Swede just an illusion?

Sweden is famous around the world for its welfare state – the system of tax that provides for the country’s citizens from the cradle to the grave. This system was introduced by politicians from Sweden’s social democratic history and I think that it’s great that it exists. Many assume that the Welfare state is the product of collective thinking and solidarity. Maybe it is. But I’d like to offer an alternative perspective.

In collective-oriented societies, individuals operate within the context of what is best for the group, even if that means surpressing their individual needs. In exchange for this, they receive loyalty and support from the other members of the group.

In Sweden, it would be easy to look at the welfare state and relate it to the above definition of a collective. In Sweden, citizens comply to the tax laws and in exchange they are taken care of in times of need.

But let’s look at the welfare state through the lens of individualism instead. According to research, Swedes are amongt the most individualistic countries in the world. Individualistic from the perspective of self-development, self-expression, right to live life the way I want to, self actualization,, freedom to make individual choices about my life. Amongst Swedes, it is very important to have individual choice, to the point that some people feel violated if they experience another person has in some way limited their choices, however minor that might seem.

So what about the Welfare state? In Sweden, the strong individualistic drive of the citizens created a system in which they don’t have to take responsibility for the group. Once tax is paid, the state takes care of the unemployed, the sick, the elderly so the citizens don’t have to, and consequently people can go about their lives fulfilling their individual dreams and satisfying their individual needs.

When you look at it this way, Sweden’s Welfare state is not an exercise in social solidarity. It’s an exercise in pure individualism.

So is the notion of the collective Swede just an illusion?