’Svennigt’ – what’s that?

The word ‘’svennigt’ is a slang term to refer to the typical, middle of the road Swede. Derived from the common surname Svensson, ‘svennig’ describes the lifestyle preferences and attitudes of the mainstream Swede.

Depending on the intention, the word ‘’svennig’ can be used endearingly, or even proudly, to refer to the ‘typical Swede’ or the typical Swedish. It can also be used as an insult. I often hear the word, laced with contempt, to undermine or criticize other people’s behaviours and choices. There is a definite class element to the term, where ‘svennigt’ implies lack of sophistication.

In American English, the closest comparison is ‘Average Joe’. In British English, there’s no real equivalent but ‘Joe Bloggs’ comes closest. However, in both of these, there is no element of ridicule, and they aren’t used as an insult; they are used just to describe an average person in the population.

Since ‘svennigt’ can have many different interpretations, I went onto social media and carried out some informal research. I asked people what was ‘svennigt’ for them. My hope was to get closer to an understanding. While there were some overlaps, I received a lot of differing inputs – positive, negative, and neutral. Most of the people who answered were themselves Swedish. Here are some of the perspectives:

Barbecuing

Being afraid of conflict but still whingeing

Being politically correct, but harbouring other opinions under the surface

Binge drinking at the weekends

Bingolotto

Consensus

Eating pickled herring at every national celebration

Eating Salty licorice

Eating TexMex on a Friday evening

Going to ‘After work’ on Fridays

Going to Golden Hits nightclub

Going on holiday in a Caravan/ Trailer

Going to the Canary Islands

Having a ‘Poodle’ hair-do

Liking Swedish dance band music

Loving the singer Carola and wondering why she hasn’t succeeded internationally

Open society

Playing car bingo

Quoting and laughing at lines from Swedish film Sällskapsresan

Reading Camilla Läckberg, author of crime fiction

Saying the vague, non-committal words ‘Jaha’ and ‘Nja’ when you actually disagree

Shopping at Ullared

Sweet loaves of bread

Talking about the weather

Talking about what is ‘typically Swedish’

Taking Löfbergs Lila coffee och Kalles kaviar fish paste when you travel abroad

Watching Lets dance/Strictly Dancing

Watching Melody festival

Watching TV4

Wearing Crocs

Wearing matching tracksuits

Wearing clogs

Working 9-5 and saying ‘Thank God it’s Friday’ at the end of the week

Worrying what other people think

As you see, these descriptions are very wide-ranging. It seems hard to nail down one particular attribute, attitude or behaviour that makes somebody ‘svennig’; it depends very much on the perception. Being ‘svennig’ is in the eye of the beholder. That said, judging by the responses above, it seems like we are all a bit ‘svennig’ now and again.

Please share this article and feel free to add your perspective on it.

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