Swedish vanity

A visiting friend of mine from Austria was walking in Stockholm taking in the sights. When I met her later that day, I asked what her biggest impression was. And her answer surprised me. It wasn’t about the beautiful buildings, the amount of water or the narrow streets. No, she said the following:

‘Well, the men really like their hair gel here don’t they’.

She was struck by the fact that the men on the street were pimped up, groomed and well styled. She perceived this as vanity.

It reminds me of a joke once told to me:

‘Why do Swedes always go outside when there’s lightning?’
‘Because they think someone’s taking a picture of them’

Are Swedes more vain than other nationalities?

What do you think?