Window 15. Today’s word is ‘Musikhjälpen‘ which translates as Music Aid.
Since 2008, the radio/tv program ‘Musikhjälpen’ has become a traditional part of the lead up to Christmas.
In this program, 3 presenters are locked into a glass ‘cage’ on a town square somewhere in small town Sweden – this year from the northern town of Sundsvall. They are sleep deprived and only allowed to eat liquids.
From the cage, they broadcast radio and tv round the clock until they are released a week later.
The program is a fund-raising event for Sweden’s international aid organization Radiohjälpen. People up and down the country request songs and make donations, or carry out fund-raising activities. Live music performed in the ‘cage’ has also become an important part of the event. At most, the event has raised a staggering 74,410,363 SEK in 2017 when the theme was fighting against child prostitution.
Every year the theme is different; this year the theme is ‘every woman has the right to survive her pregnancy’.
Throughout the years, many of Sweden’s music and media celebrities have taken on the challenge of incarceration, such as singers Sara Dawn Finer, Daniel Adams-Ray, Molly Sandén, Miriam Bryant and Linnea Henriksson, and rappers Petter and Timbuktu. This year, radio profiles Linnea Wikblad and Assia Dahir are locked in with YouTube influencer Emil Hansius.
The program is based on an original format called Serious Request from Holland and is an amazing display of charity just a couple of weeks before Christmas.
Watching the Swedes 