Welcome to the Watching the Swedes (WtS) Advent Calendar. Every day, I will open a window containing a Swedish word that has something to do with Christmas and the festive season.
Today’s word is ‘Ernst‘ which translates as, well… Ernst.
What on earth is an Ernst you might wonder? Well, the question should rather be ‘who’ is Ernst. Ernst Kirschsteiger is a person who, by many, is considered to be Mr Christmas in Sweden. He is a very popular interior designer who currently has a TV program called Ernst’s Christmas.
In his program he simply explodes festive spirit. He decorates and bakes and creates. He wallpapers and chisels and hammers. He sews and paints and he crafts. I would describe his design ethic as a nature-oriented retro scandi chic. He has a poetic, philosophical attitude to interior design coupled with practical solutions. This week he made, for example, Christmas decorations out of mandarin peel and wire and inspired us with a wreath of dried garden flowers, moss and brussel sprouts.
Some people find him very cheesy and goofy but he has definitely cornered the market on Christmas coziness. Many viewers see him as the idea of male perfection – a sensitive man who cooks, builds and decorates the home – all wrapped up in one sweet Christmas treat.
Since his tv debut in 2000, Ernst Kirschsteiger has grown to be a phenomena who only needs referring to by his first name, like Cher, Madonna and Prince. So popular is he that a book of his quotes and poetic wisdoms called ‘Ernstologi’ was released in 2006 and became a popular Christmas present that year.
If you want to witness the phenomena (in Swedish however), watch this YouTube clip and enjoy!