Are ‘shy Swedes’ sociable?  

Do you subscribe to the belief that Swedes are shy, difficult to get to know, cold and unfriendly? This is not an uncommon perception, amongst foreigners and Swedes alike. 
Well it could be that your perception is nothing more than a stubborn stereotype. Or at least that’s what a new piece of research seems to suggest. 

In the UK’s Guardian newspaper this week, research into identifying the world’s most sociable city was recently published. And the winner? The number one most sociable city in the world? 

Gothenburg. Yes, Gothenburg. 

Sweden’s shimmering city on the west coast beat London, New York and Berlin to grasp the title. And the number two position? The second most sociable city in the world? 

Stockholm. Yes, the Swedish capital. 

I find it rather confusing, but very interesting. The research looked at amongst things propensity to party, openness, and use of social media. 

How does this research match your experience of living in Sweden? 

To see the research, here’s the link:

2 thoughts on “Are ‘shy Swedes’ sociable?  

  1. Really, really strange study. Two of the factors screams of the opposite. Swedes do not party withouth drinking loads of alcohol first – often to the point of not beeing able to walk, draining all senses including the shyness -, and social media is a perfect social fix if you dont want to be looking people in the eyes when you talk to them.

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