Swedish hits 9: Euphoria

Sweden is one of the world’s largest exporters of pop music and has a huge industry of songwriters and musicians. Today we look at the Eurovision-winning dance hit ‘Euphoria’ by singer Loreen. As she represented Sweden with this song, I assume you knew she is Swedish?

Euphoria won The Eurovision Song Contest in Baku in 2012 and holds the record of receiving the maximum 12 points from the most countries. After the competition, the song hit the number 1 position in 20 countries. It even charted at No. 3 in the Eurovision-skeptical UK – the highest chart position for a non-UK Eurovision entry since Johnny Logan in 1987 with Hold Me Now.

Euphoria has been described as the best pop hit of the decade by music journalists. In 2012, Loreen won the MTV European Music Award for Best Female Artist. The YouTube video has been viewed almost 50 million times.

Loreen is an active artist today and has released a lot of music. She is known for her integrity, her slightly-mad performances, her wailing tones and her political activism. Although she has achieved success in Sweden, Euphoria remains her biggest international hit to date.

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