Tricking Sweden – April Fool’s jokes 2017


Playing April Fool’s jokes on each other on the first of April is a tradition in many countries – Sweden included. In fact it is an old tradition – the oldest written reference being in 1392 in Chaucer’s ‘The Cantebury Tales’.

In Sweden, when someone is tricked, the tradition is to say ‘April, April din dumma sill!‘. This translates as ‘April, April you stupid herring!’. This is however not as weird as it might sound. In many countries, such as Italy, France and Holland, April 1st is known as “April fish”. On this day, people try to attach paper fish onto the backs of their victims.

April Fool’s pranks flourished this year in newspapers and in social media. Here are a couple of the main ones that tricked Sweden this year:

  • Furniture giant IKEA is branching out into the airline business. Furnishing all the flights with Ikea furniture, the airline will offer low-cost flights to popular destinations. And the name of the airline? FLYKEA.
  • Since military service is to be introduced again in Sweden, a high tech computer company will take over the castle in the town of Örebro. The thick walls and moat will make it inpenetrable for data hijacking.
  • Theresa May needs help to fullfil the Brexit process and calls in British businessman Chris O’Neil, who is married to Sweden’s Princess Madeleine.
  • Finnish-Swedish IT Company, Tieto, are opening a sauna next to their data service center. The sauna is heated from the excess heat from the data center and is a way to environmentally reuse the waste energy
  • Airline SAS have introduced a selfie button next to the seek assistance button. In that way, passengers can photograph themselves without needing to take out their phones.
  • Swedish supermarket chain ICA introduced a new product together with Marabou. The product is toothpaste with the taste of chocolate. It might be brown, but it makes your teeth white.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s