Today is Valentine’s Day in many countries around the world, including Sweden. Many Swedes embrace the celebration with flowers, chocolates, dinner dates. Other Swedes react negatively to it as it is an ‘imported tradition’ – an Americanisation. But what Swedish tradition isn’t imported? They all are, we’ve just forgotten where from.
I understand the anti-commercialism arguments, the same resistence that arises around Halloween. But the way I see it is this. We live in a globalised world, with global influences. This means that there are flows of people, products, beliefs and traditions. Of course, globalisation brings with it negative aspects, and also positive things.
A celebration such as Valentine’s day is about celebrating love.
And love is something that, in a seemingly harsher world, we could all do with a little more of.
Watching the Swedes 
agreed! 🙂