Swedes and Ralph Lauren


Just come back from a long weekend in London where I was visiting family and friends. On Saturday, I was trying to persuade my 23-year old nephew to come to Stockholm for a visit. Appealing to his interests, I mentioned how beautiful Swedish girls are.

My sister, who has been to Sweden several times, pipes up.

‘Oh, yes! They’re all really beautiful. Everyone is beautiful! So healthy and well-off looking. They’re all so well-dressed and trendy. Even the pensioners. They all walk around with glowing skin and lovely teeth. They’ve all got jumpers thrown over their shoulders. They all look like models. Yes, all Swedes are Ralph Lauren models!’

Now, there’s a positive stereotype to reinforce!

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